Funnel model
Where the numbers come from
To generate
$1,200,000
this year, we need roughly
24
Wins
80
Opportunities
200
Explorations
400
Conversations
1,600
Outreach
Stage by stage
Required for the year, what this month asks for, and what's actually happened.
Wins$50,000 average deal
0 actual · 2 needed this month0%
Opportunities30% win
6 actual · 7 needed this month257%
Explorations40% → opportunity
11 actual · 17 needed this month194%
Conversations50% → exploration
21 actual · 34 needed this month185%
Outreach25% → conversation
77 actual · 134 needed this month172%
Assumptions
Drag one and the whole model moves.
Opportunity → Win30%
Exploration → Opportunity40%
Conversation → Exploration50%
Outreach → Conversation25%
Average deal value$50,000