Funnel model
Where the numbers come from
To generate
$1,200,000
this year, we need roughly
24
Wins
80
Opportunities
200
Explorations
400
Conversations
1,600
Outreach
Stage by stage
Required for the year, what this month asks for, and what's actually happened.
Wins$50,000 average deal
0 actual · 2 needed this month0%
Opportunities30% win
5 actual · 7 needed this month268%
Explorations40% → opportunity
10 actual · 17 needed this month221%
Conversations50% → exploration
17 actual · 34 needed this month188%
Outreach25% → conversation
62 actual · 134 needed this month174%
Assumptions
Drag one and the whole model moves.
Opportunity → Win30%
Exploration → Opportunity40%
Conversation → Exploration50%
Outreach → Conversation25%
Average deal value$50,000